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Salt, labels and portion sizes

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The latest survey by local authorities claims there's been an overall decline in salt content of processed foods by 11% since 2005.

Any reduction in salt levels is a welcome development, but there is still more that needs to be done, particularly by some sections of the food industry, to help consumers cut their salt intake.

We know people want simple, easy-to-use information on the front of packs to help them choose healthier diets and that is what the Agency's traffic light labelling approach does.

It highlights the content of salt, fat, saturated fat and sugar in a way that is consistent and allows consumers to compare products. This new study clearly shows that there can be considerable inconsistency in labelling without traffic lights.

Many retailers and several manufacturers have adopted the Agency's approach. Some of those who have not have been quick to criticise traffic lights as simplistic, but seem slower in getting their own house in order with consistent and realistic portion sizes, so that consumers can make informed choices. I wonder why?


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